Organic Foods Marketing - An Indian Case

PRODUCT MARKET kempt & Safe Organic nutrition for children likely CUSTOMER NEEDS Tasty and healthy solid victuals poverty-stricken of chemicals to occur children safe from nasty effects ( clear-sighted and emotional appeal) neutralize and conjure milieual friendly food products ( Moral appeal) SUB- MARKETS treat Food, Food for growing children DETERMINING VARIABLES nutritive Ingredients, Safe, Chemical resign healthy,fosters tangible and mental growth CONSUMER CHARACTERSTICS Health Conscious Upwardly mobile and wants to put up the trounce to their children Geographic: Urban, Centered around posh localities of the tallness 25 cities in India Demographic: Young 25-40 age group, smallish family, educated, mellow income group mothers Psychographic: Upwardly mobile, Children in good schools, Shops at ultramodern retail stores, trendy, well(p) informed, has dish tv, visits heath clubs, gyms, apricot parlours Behavioral: Looks to r aise the best for the children, is conscious of the environment Positioning pass on be on two basic dimensions: Chemical free & salubrious Growth for children and on two additional dimensions of Credibility(Certified) and environmental friendly.

The brand go forthinging focus on educating young mothers how they peck meet safe and healthy children using our products and also promote environment consciousness PLC based situation analysis. Product is in the beak stage implying consumer education is required. Early adopters in the market go forth have to be tar accepted. An added dimension that doesnt portend well for the class is the confusio! n between Natural and entire foods and the neediness of mandatory certification. At this stage the efforts will be to bring demand, with no expectation of generating short term profits. However we will be trying to gain long term benefits by firmly positioning our product on the Chemical free, Healthy and Credibility platform. Promotion campaigns will be designed to pack increase public awareness both about the socio-economic class and about our...If you want to get a full essay, fall in it on our website: OrderCustomPaper.com

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