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PART 1 Facts and Development of the companion 1.1 Company learning Guinness Anchor Bhd ( intercommunicate) is a local anaesthetic beer manufacturing company which organize in November 1989. It formed with the roast threaten of Guinness Malaysia Berhad and Malaysian Breweries (Malaya) unavowed limited. The p bent company of Guinness Malayan Berhad is Guinness abroad special (GOL) which own by Diageo Group. Malayan Breweries (Malaysia) Private Limited was all in all own by the Singapore based company, Malayan Breweries Ltd, which overly known as Asia peaceable Breweries Ltd. [pic] Figure 1.1: newsmongers sh ar keeping structure Figure 1.1 shows the shareholding structure of Guinness Anchor Berhad. There are two major stockholders in small talk. One of it is Asia Pacific Brewery which is the juncture venture between Heineken International Company and Fraser and Neave Group. It is a paint player in international beer industry. other major shareholder is Diageo. Diageo is a good marketer with big portfolio of brands in the market. It is in addition the initiations leading premium drinks group with various collection of brands across spirits, wine and beers. Guinness Asia Pacific Limited (GAPL) is the joint venture of both(prenominal) Diageo and Asia Pacific Brewery that based in Singapore.

GAPL is the principle shareholder in GAB which owned 51 percents of the companys share. Another 49 percents of shares is belongs to the public. On top of that, GAB is having a richly owned subsidiary which is Guinness Anchor Marketing Private Limited. The hat ful asseveration of GAB is GAB is an icon i! n business. prize the world over for delivering exceptional growth in People, Brands and Performance. GAB is holding the business by its business strategy and incarnate philosophical system of focusing on the three pillars of strength which is people, brands and performance. The company believes that the day-and-night investment in their employees, brands and the business are the mark pose to enable them to capture the outright market leadership...If you emergency to fix a full essay, order it on our website: OrderCustomPaper.com

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