Running Head : virago CaseNameCollegeCourse TitleTutorDateIn this case , it is clear that virago s initial bearing was to provide online retail serve . By retail services , the company is supposed to conduct the achievement of buying and selling of goods . In this case , the main design was to buying and selling of books . In this case , amazon shifts from this legalise objective of buying and selling books to that of providing avenues and means through which adjourn companies ar able to conduct their services online . It has therefore changed its jobs from that of design a retailer directly to individuals all over the innovation to being a service provider to other companies thereby acting as a middle man in the channels of distribution . I therefore feel that it is deviating from its totality squash competency of le ading online retailer (AP Business writer , 2009thither ar some services that are offered by Google and Microsoft (R online . such services are providing search engines which help the companies and other individuals with the military position of the k without delayledge that they require . These companies of sites have of late become the offset debar on the Web for the people who are beginning their shop These are some of the regions which are giving Amazon stringent competition The reason is that majority of the people are now preferring Google as the place where they can locate what they demand from the online shops There is also stiff competition between Google , Microsoft...If you penury to motor a full essay, order it on our website: OrderCustomPaper.com
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