Segmentation in the holiday market Essay Example | Topics and Well Written Essays - 2000 words - 1

Segmentation in the holiday commercialise - Essay ExampleThe customers may differ in the time, place, level, type and subject of education.The choice for foodstuff segmentation breathes several crucial reasons for beingness and preference. A segmented market provides a better match of customers needs. As we know, customers needs differ, so we moot that a segmented market shall hold the ability to address these differing needs. This results in greater customer cheer and resultant increase in sales. The acceptance and application of segmentation can see a remarkable increase in services for vexation. Since every customer can afford a different financial amount for a commodity, segmentation can help increase the average price. This can add to the profit in business.The better opportunities for growth find their existence in the segmented market. It aids in grammatical construction sales. It also helps retain more customers or say more variety of customers. A customers need ma y win over with the changing time. For example, the customer grows older, forms families, and has children, change jobs, or care for a change in living place. By virtue of marketing products that appeal to customers at different stages of their life (life-cycle), a business can maintain customers who might otherwise change their focus to other existent market products.Segmentation of market also helps in the act of targeting marketing communications. It is essential for the growth of any business that its marketing messages reach the prospective customers. However, in the case of a huge size market, there exists a strong risk of missing the important consumers. The expense of communicating the marketing message to the complete market without provision of segmentation is real high. The benefit of segmentation here is to reach the targeted customers more often and at lowers expense. Carefully designed segmentation helps target the market with precision. It