Brand and Chapter

CB2201 Consumer Behaviour Lecturers Kristina Georgiou and Alison Barker Tutorial Questions Trimester 1, 2013 Students Week 2 04/03/13 Chapter 8 1. 2. 4. How does a discrepancy between the ideal state and the true state hit consumer carriage? What factors impact the inclusion of mails in the musing set, and why would a company want its brand in the servant set? What six broad groups of sources scum bag consumers consult during external search. Where does the net income fit into these groups. Chapter 9 3. 6. 7. How do consumers use compensatory and noncompensatory decision-making models?How do appraisals and feeling, as strong as necessitateive forecasting, influence consumer decision making? What threesome contextual elements affect consumer decision-making?Week 3 11/03/13 Chapter 10 5. 6.What is brand loyalty, and what office does it play in low-effort decision-making? How do price and value perceptions affect low-effort decision making? Chapter 11 3. 5. How do expecta tions and performance contribute to disconfirmation? why is complaining important to marketers and how should complaints be handled?Week 4 18/03/13 Chapter 2 Case Study SUBMIT CASE ANSWERS IN consort WHATS IN A STORE AT UMPQUA BANK 1. 2. 3. How does Umpqua evoke consumer motivation by making itself personally relevant to customers? Explain, in consumer behavior toll, how the Innovation Lab enhances customers ability to process information about banking products and operate? What is Umpqua doing to enhance consumers opportunity to process information about financial operate? Week 5 25/03/13 Chapter 3 1. 4. 5. How do zipping and zapping affect consumers exposure to stimuli such as products and ads.What is perception, and what methods do we use to compass stimuli? narrate between the absolute threshold and the discordential threshold, and explain how these concepts relate to webers Law. HEINZ IS LOOKING FOR ATTENTION SUBMIT CASE ANSWERS IN order 1. Using the concepts discu ssed in this chapter, explain how Heinz has been successful in generating exposure and capturing attention. What otherwise ideas would you suggest Heinz try to foster exposure, attention and perception? In terms of exposure, attention and perception, what are some potential disadvantages of Heinzs Top This TV contests?Do you think Heinz will benefit long-term from holding a contest for students that focused on the visual appeal of designing single-serve catsup packets? Explain your answer.2.3. Teaching Free Week Friday 30/03/13 thorium 04/03/13Week 6 08/04/13 Mid Term Test in crystalize BASED ON CHAPTERS 2, 3, 8, 9, 10 & 11Week 7 15/04/13Chapter 4 SUBMIT CASE ANSWERS IN CLASS HYUNDAI ACCELERATES NEW IMAGE merchandising 1. 2. 3. why would Hyundai have a voice-over stating Were pretty sure that Mercedes, BMW, and Lexus arent going to like it very much in a contemporaries ad? How is Hyundai using country of origin to influence consumers inferences about the propagation? In terms of knowledge and understanding, how is the introduction of the upscale Genesis bar likely to affect how consumers think about lower-priced Hyundai models? Chapter 5 1. 3. What are attitudes, and what three functions do they serve.What role does credibility play in change consumer attitudes ground on cognitions?Week 8 22/04/13 Chapter 6 2. 3. 5. 7. What role do source, message, context, and repetition play in influencing consumers cognitive attitude? What is the specified exposure effect, and why is it important to consumers affective reactions. Explain the dual-mediation hypothesis. What are the implications for affecting consumers brand attitude? What are the advantages and disadvantages of featuring celebrities in advertising messages? Chapter 7 4. . 6. How tummy retrieval failures and errors affect consumer memory? How does recognition differ from recall? What is tacit memory, and how can it affect a consumers ability to retrieve a brand name?Week 9 29/04/13 intro mission DayWeek 10 06/05/13 GROUP PROJECT DUE AT root OF CLASS 8. 30am Chapter 14 1. 2. 5. Explain the differences between global values, terminal values, implemental values, and domain-specific values.What are the four main value dimensions along which national cultures can vary? What are the three components of a consumers lifestyle? . Chapter 15 2. 5. 7. Why do companies sometimes target opinion leaders for trade attention? What three techniques can marketers use to encourage consumer compliance? Why is word of mouth so important for marketers?Week 11 13/05/13 Chapter 16 4. 5. 6. How can consumers be categorized in terms of their timing of adoption relative to other consumers?What is the product life cycle, and how does it differ from product diffusion? How do consumer learning requirements and social relevance affect resistance, adoption, and diffusion? Chapter 18 1. 5. 6. What is compulsive buying, and why is it a problem? What influences environmentally conscious consumer behavior? What can consumers do to resist marketing practices they perceive as unwanted or unethical?Week 12 20/05/13 Final Test In class BASED ON CHAPTERS 14, 15, 16 & 18