Why Is Google Making This Move

For Google, maintaining itself as a search leader as radio receiver internet access grows is passing important since this is champion area with extremely high growth prospects. The busy phone is poised to become one of the most prevalent ways to access the Internet, analysts say, raising the stakes for Google. Thats why the company is exploring ways to build its runs on entirely such devices and why it might undertake the risky but ambitious gambit of producing its own phone.For Google to really go mobile, it needs changes in the lively marketplace, where phone companies operate systems largely closed to unapproved devices and applications. Their basic strategic accusative is to make sure the wireless Internet resembles the wired Internet, right like a shot they are very different. Googles vision is to baffle mobile-phone service offered justify of monthly charges to consumers get outing to put up with publicise. What Google wants to accomplish is to broker advertisin g on mobile phones the way it has on the Web.Wireless carriers worry that Google will sinew its way into the young market and capture their wireless advertising dollars. HOW DOES GOOGLES SUPPORT FOR OPEN ACCESS FIT INTO GOOGLES PLANS? With the requirement to seize any device or application to operate on the spectrum, however, Google could get into the mobile market without having to actually build and operate a network. If Google is successful, however, beam companies will have much more flexibility in creating transmission line models that habituate spectrum that used to belong to them in the first place.The irony of this is stunning. absolved access provides the following flexibility Open applications. Consumers should be able to transfer software applications and content, and use services without restrictions. Open devices. Consumers should be able to use any type of handheld communications device and not be limited to those provided by or approved by the wireless service provider. Open services. Third-party resellers should be able to obtain wholesale bandwidth or wireless services from any company that wins a 700 megacycle license. Open third-party networks.Other networks should be able to interconnect at technically feasible points with a 700 MHz licensees wireless network. IT LOOKS LIKE GOOGLE WANTS TO GET INTO WIRELESS, YET, WIRELESS IS NOT ONE OF GOOGLES CORE COMPETENCIES. WHAT SHOULD GOOGLE DO ABOUT THIS? Google could buy the spectrum like real estate, have it to someone to build/run the network, and still hook its Android devices up to it. Googles priority as a public company is to make a profit having a Google-branded wireless service would attract a soundly deal more eyeballs to its ad-based services.As the leader in the establish internet world, Google stands to reach in a purely open wireless world, but so will we all. Big or small, a level field of butterfly will mean an explosion of creativity and applications that we cant correc t imagine today. Google could implement wireless Internet experiences that dramatically surpass whats available today, including Phones that incorporate quality cellular browsers to enable listening and showing to all audio and video streams Implementing a wireless local area network-friendly cellular network to unload bandwidth-intensive Internet access and encourage dual 3G/WiFi phones Putting WiFi VOIP software on all phones Offering feature-rich synchronization between handsets and the Internet for Googles applications as well as third parties Providing advanced mobile commerce software for wireless Internet shopping experiences Testing unload and discounted airtime and wireless Internet services paid for with text, audio, and video advertisements Being quaint among cellular operators to leverage the Internet for educating customers through a comprehensive mailboat of Weblogs, wikis, videos, podcasts, and email newsletters, and encouraging senior executives and consumers to interact online APPLY AS many a(prenominal) TCOS AS YOU CAN TO GOOGLES MIGRATION TO DIGITAL.A disposed a company posture be able to describe the industry dynamics of technological change. combine with its core competencies of search, applications, and advertising, Google may soon add new puzzle pieces that will help create an end-to-end mobile broadband network in the US. However, these new pieces may be mostly astir(predicate) expanding its core commerceproviding universal access to information in exchange for targeted-advertising dollars D Given an governmental context, develop a plan to increase the innovative capabilities of the organization both through collaboration trategies and internal innovation. If Google was a winner in the 700MHz auction, I believe the company would have attempted to wholesale the spectrum, and would have collaborated with partners to ensure a strong presence in mobile broadband and drive its own advertising revenue. E Given information abou t a companys industry, and organization, formulate a technological innovation strategy through its new product development strategy. By program line in the auction, Google forced Verizon to shell out the cash necessary to concession open access to devices and applications on portions of the spectrum.Google doesnt really care about what the telephone company paid for wireless access. They just want access to the platform. So Google got the open access rules it wanted, forced telecoms to pay for open access airways all for the bell of FCC lobbying and some game theorists hired to formulate an optimal bidding strategy. Google instantly gets to sit back and focus on its core competencies search, advertising, and street magic.Reference 1. http//www. bignerds. com/ document/3640/Research-Googles-Attempt-Buy-Into-Wireless/