Feasibility Study of Starting a New Business :: GCSE Business Marketing Coursework

feasibleness Study of Starting a New BusinessIntroductionThis investigating lead carry off a study to see if it would befeasible to have a new nightclub, Sinners in hymen townsfolk centre.Maidenhead is a small town in the s break throughh eastside of England, fit(p) in thecounty Berkshire. The nearest major city is London, which is locatedtwenty-five miles east of the town.The reason I have chose to investigate this type of lineage conjectureis because I take an interest in this type of business as I would liketo look into it in the future, and also feel Maidenhead possesses thequalities, and provides a great opportunity to blow up up a business ofthis nature and for it to be successful.To gravel out whether this business venture would be feasible, afeasibility study needs to be carried out diligence all aspectsrelating to starting up a new business. Several tools ordain have toimplemented to do so.There are two main(prenominal) types of tools that will be used these in cluderesearch tools and analysis tools. firstly the primary research willinclude interviews and questionnaires, and from this the informationneeded much(prenominal) as demand levels and financial information will beanalysed to helper with the final decision of the study. For secondaryresearch company account will be used, along with books, maps, andInternet sites. All these sources will allow me to give away out about the topical anaesthetic area of Maidenhead much(prenominal) as demographic information andstatistics. All this research will aid me in being able to make my placement decision.There are several(prenominal) analytical tools that will be implemented, and thesewill be marketing tools such as PEST analysis and SWOT analysis,financial tools such as cash flow forecast and break-even analysis.Then the final part of the news report will be the analysis and conclusion,to actually see if it is viable to open a nightclub as a businessventure in Maidenhead.Secondary Research Objectives and methodologyObjective 1The first is to square up where in Maidenhead Sinners is going to belocated. Research on the fundament and rent values in maidenheadneeds to be carried out so information can be gained on some of mystart up costs. Locations of direct competition (other nightclubs),and indirect competitors (public houses/bars), which are located inthe area will be researched, so the best possible location can bechosen in Maidenhead for Sinners.MethodTo find out information on land values in and roughly Maidenhead I willvisit the local town residence and pick up some local information booklets.To find out about the local infrastructure and competitors ofMaidenhead, I will use the local Windsor and Maidenhead borough