Victorias Secret

Store location is an important conclusion for retailers because location is typically wholeness of the most influential considerations in a customers store-choice decision (retail, 167). Most consumers choose which store to visit based on close up proximity to home or work, comfort level, and other surrounding retailers so shopping stays relaxing and a lot of driving isnt needed. capital of Seychelless Secret in the Beverly Center is in a shopping mall. Reasoning behind the store being placed in the mall across from the elevators in the center is because malls have high amounts of traffic.Another understanding why a mall location has its advantages, because malls provide the chance to amalgamate shopping with entertainment, a great place to walk around cause up with friends while getting your shopping done, bringing in capacious numbers of people a day. capital of Seychelless Secret in the Beverly Center is a leader in lingerie, with Fredricks of Hollywood as their largest com petitor is far from this location. Therefore shoppers at the Beverly Center who are aspect for affordable lingerie will venture in to Victorias Secret. Victorias Secret is a multi-channel retailer, from stores, to online, to catalogs.This an advantage to the company because if a customer cannot find an item, or color they are looking for in the store, they have two other methods of how to purchase that item, still making Victorias Secret a profit and keeping the loyalty of the consumer. Victorias Secret is a leader in the retail diligence not only because of the products they put out but because they understand the 3 most important things of a retail chain, location, location, location(Retailing, 167). Work Citied Levy, Michael, and Barton A. Weitz. Retailing Management. Boston McGraw-Hill Irwin, 2009. Print.