Blackberry Webqual and Value Creation Essay -- Technology, Website, We

1 Introduction2 Purpose of the websiteBefore analysing the quality of the website of blackberry bush and investigating their value creation, it is important to have the habit of the website clear. The way in which a company uses its website is part of the business strategy. 2.1 Introduction to website purpose According to Tassabehji (2003-83) there are four main reasons to use a website information dissemination, data capture, advancements & market and transacting with stakeholders. Two of these purposes for a website apply for Blackberry.com. prime(prenominal) of all a corporate website could post information dissemination. The information target target different stakeholders shareholders/investors and clients (Tassabehji 2003-83). In case of the shareholders and investors information on the website could imply annual reports, news nigh the corporation and business plans. This is different when customers are the target, since they will be more than interested in informati on about the products, support and question solution. Secondly, Blackberry.com also uses the internet for promotions & marketing. Promotions and marketing online are purchasable in different ways (Tassabehji 2003-91). Tassabehji (2003-91) distinguishes six different ways of online promotion and marketing banner advertising, affiliate programmes, search registration, newsletter e-mails, and traditional marketing strategies. 2.2 Blackberry.comThe main purpose of Blackberry.com is information dissemination, mostly for the customers, but they also provide some interesting information for the shareholders. Blackberry.com provides a lot of information to the customer online, including product specifications, different kinds of support, interactive demos, manuals ... ...With those two methods, Blackberry.com encourages their customers to solve out difficulties their selves, thence Blackberry can reduce the costs on service stave members. Apart from the online service, Blackberry also pr ovides a lot of service via restless network carriers, since the contract of a Blackberry is often combined with a network contract. Although tough technical problems will still be solved by the Blackberry factory itself, easier problems can be worked out by the carriers. This again results in cost reduction for Blackberry and could be seen as an efficiency resource. 4.2 Novelty4.3 Lock-In4.4ComplementaritiesComplementarities are created when one resource is getting more value when it is combined with another resource ( Zhu 2004). The value of the two resources unitedly is more than the sum of both resources separately.