Business Analysis Part I Mcdonald’s

Business Analysis Part I McDonalds Jason Christenson MGT/521 Instructor James Anderson University of Phoenix Introduction The purpose of doing this business abstract is to decide whether or not to invest in McDonalds. It is regarded as wholeness of the leading organizations within the global marketplace. As a result, the preceding interchange result provide a SWOT compend of some blusher aras, since the identification of an organizations strengths etc acts as a critical nub element in identifying its competitive advantage and potential as an investment opportunity.Internal and External stakeholders will be identified to help analyze their wants and needs. Strengths McDonalds has open a large and consistent brand. A client can sport confidence they can purchase a hamburger and fries in one its locations and across the country receive the same quality of repast at another. It is a leading extravagant food service ground on sales, with a network of over 33,500 eating hous es serving burgers and fries in 119 countries to 68 million customers a day. Getting To shaft Us, 2012) The go with is famous for its commitment to investing in the future of its employees and creating a finis of knowledge, quality service, and cleanliness. Since its inception, training at Hamburger University has emphasized consistent restaurant operations procedures, service, quality and cleanliness. It has become the gilds global focus on of excellence for McDonalds operations training and leadership development. (Hamburger University, 2012) Many of McDonalds top leaders were entry level hires that were trained from within and gradually advanced through the ranks.Its family friendly environment with the inlet of large play structures is a study appeal for p arnt and kids alike. Weaknesses The major weakness facing this company is the continued focus on its health adverse bill. As obesity concerns in the United States continue with ferocity on getting healthier it will influence people to su elapse fast foods in general and opt to cook founder foods at home. Americans are heavier than ever before and, according to an advocacy group, by 2030 more(prenominal) than than half the people in the vast majority of states will be obese. (Fox News Latino, 2012) McDonalds has found it difficult in diversifying and expanding its menu, its failure in offering a pizza is the most recent example. Due to its mettlesome employee turnover the amount invested in training could be better utilized. McDonalds employees are largely represented by high school students that eventually move on after graduating to obtain better employment, which identifies McDonalds profits structure as not very competitive to keep employees long term.Opportunities Though health concerns identify McDonalds current menu and offerings as a weakness, it could in like manner be recognised as a great opportunity. McDonalds as a leader in its diligence can dedicate itself to changing th e way fast food does business. McDonalds strives to be responsible in how it responds to the social changes happening within communities. The company continually strives to introduce healthier foods, which have helped add revenues.McDonalds is recognized as the first in its industry to embrace the initiatives and polices being proposed by the President and upheld by the Supreme Court to help customers make better nutritional choices by requiring restaurants with over 20 locations to list calories on its menu. (Choi, kinfolk 12, 2012) McDonalds move to do this is expected to have its rivals scrambling to do the same. Threats remote competition will always be an external threat as new food service companies enter the marketplace focusing on more balanced menus.Established companies like Burger King, Taco Bell, and Wendys are also constantly striving to introduce new methods of stealing market lot away from each other. The economy continues to be a threat to the fast food industry. Though analyst are not saying we are still in a recession, the truth is companies are still cut down overhead and striving to minimizing risk, making jobs difficult to keep and find. As more people are out of work, it continues to cause households to reduce the amount they spend on fast food, deciding rather to stay home and cook.You also cannot discount the effect documentaries and lawsuits are having on the Industry as a whole. External and Internal Stakeholders Dozens of stakeholders could be identified with time, but this analysis will focus on what it considers the come upon external and internal stakeholders. Externally, the key stakeholders would be the shareholders and customers, because if there needs are not being met they will pull their money and customers will go to different locations. Based on the stock prices steady climb over the last ten years the indication is both of their needs are being met.Internally, McDonalds Leadership and employees would be the two ke y stakeholders. These two groups have large interests in the succeeder of the company. Leadership wants to continue and drive quality food at the final prices to keep customers loyalties, while employees want the best possible pay and rise potential. Its difficult to gauge how well the workforce needs are being met, because the demand for work is so high and their willingness to take the offered pay, instead of being in a position of power to demand higher(prenominal) wages. ConclusionDrive by any McDonalds and it is easy to see the demand and gizmo of their business model is thriving. The SWOT analysis indicates McDonalds has streamlined and amend its processes over the years and though the external environmental factors indicate it faces reliable challenges, its continued appeal shows they are positioned well for the future. The stakeholders continue to show harbour for the vision and mission McDonalds has set forth. Reference Getting to Know Us. (2012). Retrieved from http //www. aboutmcdonalds. com/mcd/our_company. html Hamburger University. (2012).Retrieved from http//www. aboutmcdonalds. com/mcd/corporate_careers/training_and_development/ hamburger_university. html Fox News Latino. (September 18, 2012). Obesity in America Can it Get Much Worse? Yes, Advocacy separate Says. Retrieved from http//latino. foxnews. com/latino/health/2012/09/18/obesity-in-america-can-it-get-much-worse-yes-advocacy-group-says/ixzz29UnEJO5I Choi, C. (September 12, 2012). McDonalds new menu item calorie counts. Retrieved from http//www. boston. com/lifestyle/food/2012/09/12/mcdonald-new-menu-item-calorie-counts/mMeWvHuN7WyRHTo9CgA3TM/story. html